Sell your brand - Building Your Brand Online

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1Brand
consistency

Your brand is the key to your success. So make it one of your priorities. A brand is how people perceive you, think about you. What impression does your brand have? Does it attract your target audience in the right way? Building your brand takes times and requires thought, strategy and consistent implementation.

We will show you the most important parts of building your brand online to impress and gain the trust of your customers to be.

Your voice matters.

You are probably not the only company providing the products or services you sell. So what makes people buy from you? Finding a common language that resonates with them is a big step to make them feel comfortable and choose you over your competitors.

Fonts are like body language.

They communicate a silent message which should not be overlooked. The font style and color is part of the brand identity mix. It represents what you are all about. It also affects readability, so be careful.

Set the tone.

It important to set a tone that is inline with your customers mindset about your products but also the way you want to be perceived. Is your brand serious or funny? Choose a style and stick with it and your customers will know what to expect from your brand.

Consistency is key.

You can not build your brand if it is ambiguous. You want people to immediately recognize your brand and what it stands for.

2Responsive
design

In todays multi device environment, a responsive design is a must. It helps users navigate, access and read your content with minimal resizing, panning and scrolling across a wide range of devices. As it accomodates optimal viewing and ease in interacting with your website, your brand will benefit hugely.

Saves money.

You only need to develop one website that works with any device. This is beneficial for your support and cuts your costs too.

Saves time.

No need for creating content for every channel you want to reach. Just adjust the visual content to fit with the channel and device it is aimed for.

Better performance.

Responsive design, especially if built the preferred way with a mobile-first approach, is fast loading which will give your users a pleasant experience.

Find information easier.

Your site will accomodate any user with any device: mobiles, tablets and desktops. This means they will be able to find information fast and with ease which leads to more interaction and greater experience which often increase the conversion.

3Clear
navigation

Keep it clear, keep it simple. People visiting your site want to find the information they are looking for, and they want to find it fast! If your navigation is not easy and intuitive you will see a high bounce rate, meaning your visitors will drop out immediately.

Clear identification.

Your navigation graphics should be prominent and easy to identify and consistent on every page. Uniformity is what helps your users to navigate with ease and becoming familiar with the site.

Content first.

In order to create a site that will appeal to your users you need to understand what content you will be serving. Deciding and organizing the content first is key to creating an appropriate design.

Minimal navigation tabs.

Dont overdo it. Displaying too many navigational choices may confuse your visitors and lead to inaction.

Keep it consistent.

Maintain the style, type, colors and placement of the navigation controls across the site. Doing this will enable users to navigate with ease.

Always visible menus

Scrolling in order to find the content your looking for is a given. But the one thing you want to avoid is forcing the user to scroll back to the menu to be able to navigate to another page. Fixed menus, so called sticky menus, is a simple solution. Accessible from anywhere at the page you’re one click away to further explore the site.

4Call to
action

You want to make your visitors buy. That is why you need an effective call to action on your site. This is not limited to ecommerce sites. Think of call to action as leading your users in the right direction in order to take the final action, fulfilling your goal. This can be filling in a contact form, opting in for a newsletter or buying a product.

Do your homework.

You need to recognize a user’s need in order to understand what call to action will motivate them. Then you need to present the information or product with the solution that satisfies their need.

Seal the deal.

Sweetening the deal might some times help to push your users over the egde, completing your call to cation. Common incentives are discounts, freebies or white papers.

Reduce the number of actions.

Make your call to actions distinct but do not clutter the site with them. Less is more, and more effective. Studies show that too many options and varities in too many places will lower the chances of a purchase.

Active language converts.

Call to action should be clear. Tell your users what you want them to do. Actionable words are such as: call, buy, register, subscribe, donate.

Position it right.

If it is not seen users will not take action anyway. Good placements for your call to action is high on the page, central column or the area which gets most attention, for example inside text next to a product.

Think it through.

In order to get the action the points above need to be optimal. Identity what your users are looking for, give great them incentives and make them seen and appealing at the right time. Convert!

5Clean
code

Messy code will not only make it hard to maintain and further develop your site but it will increase load time. This has a negative effect on user experience and is the number one reason for users leaving your site.

Easy maintainance.

Quick and dirty might go well at times. In the long run it will only cost your more time and money due to bugs that you will need to adress later.

Spot bugs.

Coding clean and structured code is a prerequisite for scaling your site when it comes to functionality and new features. Bad code is like a minefield. Fixing a part of the code that is badly written can lead to changes in another part which inevitably will lead to more headache and work.

Good understanding.

Clean code will make it easier for you or a new developer to continue if needed.

Get love from search engines.

Great clean code with the right markup will make you preferred by the search engines and you set the ground for a good position in the search listings.

Boils down to TRUST

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1Brandconsistency